Archive for April, 2007
An essential bit of wine maintenance….
Wednesday, April 25th, 2007My score for admin skills this month?
Wednesday, April 25th, 2007We need a break…
Thursday, April 19th, 2007In between lorries coming to pick up the order for Holland and another lot for the U.K today, we dashed across beautiful countryside to the cool and relative calm of the water mill I spoke of in the Auvergne region of France.
The geology is volcanic and before Beaujolais we became quite used to the wines there, which are little known elsewhere, they have a piquante taste and a hint of the minerals of the volcanic terroir. We became very fond of wines such as St Pourcain. We enjoyed a bottle with an excellent meal in Thiers, the knife capital of the world.
Our mill wheel was used to grind the steel for knives after it had served its life grinding corn when the landscape here was all wheat, now it is pine trees. Now, for us, Fred has, with patience and mechanical genius made it make electricity, the river supplying our water.
Fred gets on his beloved tractor [memories of childhood on the farm in Canada]and rotivates the vegetable patch in our field where I swiftly planted potatoes beans and beetroot, hoping they will not mind my absence and that the dreaded yellow and black striped beetle does not attack the leaves of my potato plants .
We supply some regular customers with more Regnie and enjoy seeing old friends.
Back in Beaujolais the paper work has to be done for the U.K order, another complex piece of French administration. The worst of these tasks is the completion of the Register of the cave every month without fail!
Here we must record every single bottle of wine that leaves our cave, personal consumption, gifts, export and French sales and if the figures don’t add up….. well they have to and it is a nightmare.
Tomorrow I take this months records to the lovely Madame at the customs office in the next village, will I get my long awaited ten out of ten, no errors? We will see.
Marketing wine
Thursday, April 19th, 2007I have just picked up on an interesting article about Japanese comics in South Korea featuring French wine. An article in Asahi and commented on Vinography.
Wine is enjoying an unprecedented boom in South Korea, where the distilled spirit shochu has traditionally been the people’s favorite alcoholic drink.
Wine imports were worth $88.6 million (about 10.3 billion yen) last year, up 30 percent from 2005.
The sharp rise is partly attributable to the increase in the average income and a rise in purchasing power generated by the growing strength of the South Korean won against other major currencies.
The next step is to contact the publishers and strike a deal to have Regnie 2005 featured!But the major reason is a Japanese comic book on wine, “Kami no Shizuku (Drops of God),” which is now a best seller in South Korea. more..